Teamio copywriting manual

How does Teamio talk and how do we talk about it?

Teamio talks to people on a personal level

Teamio always talks kindly and nicely. Teamio helps but does not lecture, never forget that. It never talks down to people and it has the patience of a saint. It’s not afraid to slip in a joke or a light-hearted metaphor from time to time.

“Do you have so many candidates that you could fill a barn with them?”

“How do I hunt down an IT guy?”

Teamio talks about itself

We communicate with the readers in an “it” and “you” structure. (“Teamio helps you with anything you can think of.”). No matter what the Teamio logo looks like, we always write it with a capital T when we use it in a text.


The “t” from the Teamio logo must always be a capital “T”.





Teamio isn’t Santa's little helper and it’s not a recruitment system or tool either. It’s a recruitment app or a recruitment web app for HR specialists.

Non-technically about technology

Teamio is a web app comprised of many types of often quite complicated technologies. It can look for, categorize, recommend, automatically respond and it has a memory like an elephant. However, we don’t explain how it all actually works inside to anyone - the important thing is that it gets the job done. We avoid technical terms.

Instead of:

“We have cut hiring time by 50% thanks to our new search technology.”

We just say:

“Thanks to Teamio's new search engine, you can now find your new colleagues twice as fast.”

What are we really aiming for?

  • For an HR officer to be able to focus only on the hiring process itself and on the candidates themselves thanks to Teamio. Everything else is our job. And we have to do it in one place, so it works just fine and looks user-friendly, and if we may say so, nice. The thing is, most of our users are women.

  • For Teamio to really work for everyone. We don’t change our services based on the needs of a several big clients. All of our clients are equally important. Instead of creating something that will serve only a few of the biggest players, we'd rather put our time and energy into something that serves everyone.

The rules of communication

You might write something in Teamio's name from time to time, and it’s nice to know how it should sound in different situations. Even though the way we communicate doesn’t change that much, we always try to adapt to the situation that our user finds themself in. Here are a couple of examples of situations that you can get to and a few tips on how to deal with them:

Announcement of a new feature in Teamio

“You can now include your managers in Teamio as well - with just one click. How to do it?

I understand,
close the window

What the user feels:

Curiosity, interest, expectation


This situation shouldn't lack a secondary call-to-action leading the user to further explanation of the new feature, such as a blogpost.

It might often be a rather complex or a technical news. Therefore we do not explain how it works in the bubble itself. It works simply as a promotion of interest of the user to find out more.

Error message

Try a different email address. It seems that we already have this one.

I understand,
close the window

What the user feels:

Insecurity, a need to make it right again


We definitely do not want to terrify anyone. We avoid words and phrases like “Watch out”, “Error”, “Immediately” or “Grave danger”.

We don’t use exclamation marks.

We offer a solution to the situation or explain what to do to make it right again, while talking in a calm and factual way to the user.

Good news

Excellent, you’ve just successfully advertised your first vacancy. You can expect a flood of candidates now.

I understand,
close the window

What the user feels:

Happiness, satisfaction, a feeling of doing something right, relief


Hooray, we’ve managed it! It’s good to compliment users for a job well done and make them sure that they have succeeded in doing what they wanted to do.

They probably feel happiness and relief now. We can afford to use slightly informal language. If suitable, we can add a little joke along with a compliment.

Neutral notice

You are about to archive the hiring process. You don't have to worry that you’re going to lose any applicants, but you will not be able to turn down any that you have not contacted yet.
Don't you want to let all the applicants know how they did before you start?

I understand, close the window

What the user feels:

Contemplation, expectation, interest


We want to help the user to finish a task. We talk to them in a straightforward way.

We advise them on how best to continue. We explain what's next.

We give them the courage and support they need.

Automatic emails from Teamio

You have new applicants for the Sales Representative position.

Hello Jana,
new applicants have applied for your position. There are 10 of them currently waiting for your reply.

I want to take a look
at the applicants
We wish you a good choice.
Yours, Teamio

What the user feels:

Trust, happiness, satisfaction


If we can, we address the recipients of the message by their first name.

Automatic emails should not take up too much time, rather give all the necessary information and guide the recipient to the Teamio interface, so they can take a look at what’s going on. The button clearly states that this is what is going to happen after clicking on it.

It’s an automatically-sent email; we’re not trying to make it look like it was written by an actual person. We’re not ashamed that Teamio can send emails by itself and that it’s able to put its signature there as well.

Email is a recipient-specific message. We like to be polite and we use a capital Y when writing words like you or yours.

Direct email marketing

Hey there, it's Teamio.

Christmas has come early this year!
We want to make you happy and so we’ve prepared a little Christmas competition for you.
What is it about?

Enter least one of your managers into Teamio's Christmas Eve and you can win one of 10 ZOOT vouchers worth 1500 CZK. How simple is that?

I want to take part

What the user feels:

Trust, interest, surprise


Our users are rather busy. We never send out a marketing email that has no value for them and doesn’t tell them something important.

If we do send out a newsletter, we share news about Teamio and add links to blog posts about specific news.

And we mustn’t forget about an easy-to-understand call-to-action button.

Blog posts

Teamio has its own blog. We write about what’s new with Teamio and we put in a few tips about how to look for the best people available on the market and different recruitment-related tips from time to time.

We value the people who regularly read our blog. They like to educate themselves in the HR field and follow up on what's new. They want to find useful tips that will make them a successful HR professional, able to use Teamio as a real pro.

What the user feels:

Interest, expectation, happiness, satisfaction


We illustrate the information that we share on our blog with different graphical features (screenshots, infographics, pictures).

Blog posts are not meant to be just plain texts about what we’ve come up with in the last quarter. Examples motivate, and so we try to explain the additional value of our new features with specific examples.

We are not unnecessarily formal; we talk on a casual level. We reward our loyal readers by letting them take a sneak peek at what they can expect and look forward to in the future.

What does Teamio look like?

Do you want to use the Teamio brand? We’ll explain to you how, step by step.